Infuse design thinking into
your organization's DNA.
Meaningful. Effective.
Human-Centred.
We believe that enabling human-centred design thinking is the key to vibrant employee engagement, extraordinary service satisfaction and consistent value.
So we aim to help organizations enjoy the benefits of integrating design thinking & practices into their daily environment.
We work with Public Sector Organizations to transform complex challenges into extraordinary outcomes.
Transport & Mobility
Citizen Engagement
Planning & Development
Sustainability & Smart Cities
United by our Values
Context is King
When you’re firmly anchored in your Whys, then What, How, When & Where flow naturally & effectively.
Maximum Impact
Head & Heart
We think like business people…. and feel with pretty big hearts.
Sweat the Small Stuff
Little things make a big difference. Paying attention to details and going the extra mile demonstrate our commitment to being our best.
Hope is Not a Strategy
Hope is a wonderful, necessary, invaluable thing. But a solid foundation for an operational model? Not so much…
Potential Never Expires
Regardless of how things are or how they’ve always been, possibilities are always within your reach.
Our Team
Paul Alexander Joo
founder & experience designer
At your service is over 25 years’ experience as an advisor, trainer & consultant specializing in growth strategies, service & process design and customer engagement.
My approach is both analytical & intuitive, integrating Eastern & Western perspectives as well as consulting & coaching strategies. All delivered with a focused and energetic innovation mindset.
Operating from a human-centred systems perspective fuelled by a lifelong passion for human potential, my mission is simple: to help you transcend the conventional – and get the most out of the experience.
Miin J. Lim
Service DesignER
Recognizing the potential of service design’s impact from end-to-end and surface-to-core, I help create experiences that drive the delivery of engaging & sustainable services.
I’m a firm believer in building a better world through the creativity of human-centred innovation.